Audience:
Who would be your audience for your media product?

i decided to do alternative, so it would be a older audience that would more likely read it then. i chose this because i listen to this genre and i find the music better. I also like the style which all these bands get represented. I feel that it was trickier to get the best possible front cover as its hard to pin-point and stereotype this audience, because of this age group i had make sure the colours won't be as bright as if you had a pop magazine. I needed to make sure the cover lines were easy read and would attract the people i wanted in. For example not many young teenagers go to festivals so i thought it would be best to advertise them and some of the artists that would be there. i also featured Glastonbury because Coldplay, U2 etc. play alot there. I used a questionnaire to find out information on what to put on my front cover, but i asked a range of ages. From this i found that they like more neutral colours rather then really vibrant ones, the majority of people that took the questionnaire were female, and that they buy their magazines every two weeks. Which suggests that you would need new and better story lines each week to keep them interested and wanting to buy the magazine. I also found out that they don't want to spend so much on a magazine since they would be buying it every two weeks, so the price of the magazines wouldn't be over £2.50. Most of the answers showed that they wanted more pictures and posters which would be available to get.


How did you attract/address your audience?

from the research i found that they wanted lots of posters, so then i advertised a lot of posters that would be available of different artists of bands and i said that there was a chance to win a U2 album which people of the older generation would benefit more than younger. The colours ain't to bright, they are quite dim but are very affective so it didn't look to much like a pop magazine. The colours also match what the main artist is wearing, so it attracts the older people to look at what is new.

I asked people of different age groups who like the genre of music i use for my magzine, if they would read it. In total i asked 40 people.

From these results i think that since the main age group i focused on was 10-25 years old, and the most people that i asked, they all said yes. People that were 30+ only 3 people said they would read it but one person said that the front cover lookes attractive. The age 13-18 years old group, the majority of them said that they would read it, although i wanted people to read it in that age group because some people do listen to that music, and the artists that are advertised in it, swear and are stereotyped in that way, from having the posters available probably attracted them more. 26-30 years, all of them said that they would read this magazine, so the music that i did advertise actualyl worked since the music was from an older generation.